To impact people's lives in a positive, meaningful and lasting way.
Financial Inclusion and Education
As we simplify financial services, as well as set aside common taboos about discussing money in order to talk about it frankly and intelligently, we help remove historical barriers to access and empower people to take control of their finances.
One of our first major steps as a company was to offer a starter credit card, with a low initial spending limit that gradually increased, giving customers the opportunity to begin building their credit history responsibly.
In the Financial Inclusion and Education Report, with research compiled by BSD / Elevate Consulting, we present the estimated positive impacts we have made on people's lives.
Social impact of our actions
Personal Account Customers
Brazilians have felt empowered by Nubank to make their own financial decisions
Brazilians have been included in the financial system through Nubank
Business Account Customers
of our business account customers had Nubank as the first financial services provider for their business
of small business owners confirmed they were able to reduce their level of business debt after becoming Nubank customers
We develop solutions that promote applied financial education and help people take greater control over their lives.
Encourage customers to save through our app’s “Save Money” functionality
Discounts for early payment of credit card installments
Interactive charts showing the total balance and yield of Nu Conta, as well as credit card spending
Highlight the total amount of the credit card bill and interest due when paying less, to discourage minimum payments
Management, via our app, of available limit on credit card
Donos do pedaço
Our customers can buy and sell shares directly through Nubank’s app, helping make investing more accessible and democratic. And as we know this is also about financial inclusion, we launched the Donos do Pedaço campaign to make participation simple. To learn more, watch the video.
Financial Education Content
We publish financial education content on our blog, YouTube channel and other social media. And we want to go further, helping our customers get organized to make and activate their plans!
Any plan. From the biggest to the smallest. From the most complex to the simplest. Plans to buy a house or pay bills on time.
Here are stories of people who have made plans and how Nubank has stood by their side on their journey to make them happen.
Access the PDF version of our Nu Impact Journey report