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Founder’s Message

David Velez, fundador do Nubank Assista ao video de David Velez

Founder’s Message

We were born to revolutionize the financial market and free people from complexity.

"We want to be remembered not only for the revolution we created but for how we got there.
This is our Purple Revolution. This is Nu Impact"

Watch the full message from David Vélez, Founder and CEO of Nubank.

Our mission

Fight complexity to empower people

Our values

We want more and we challenge the status quo

We think and act like owners, not renters

We pursue smart efficiency

We want our customers to love us fanatically

We build strong and diverse teams

Learn more in: Building Nubank’s values

Our global operation

Nubank is one of the world’s largest digital bank platforms and one of its leading technology companies. We are present in 7 countries, with 5,403 employees of over 45 nationalities (as of September 30, 2021)

To learn more about our financial data, visit:

investidores.nu

mapa mapa

To learn more about our financial data, visit:

investidores.nu

Honors & Awards

Material Issues

Environmental Impact

Climate Change and Greenhouse Gas Emissions (GHG)

Social Impact

  • Customer experience
  • Innovation and technology
  • Talent attraction and retention
  • Diversity & Inclusion
  • Financial inclusion and education

Governance

  • Corporate governance
  • Ethics and integrity
  • Personal data privacy and protection
  • Sustainable business

“Materiality refers to an organization's significant economic, environmental, and social impacts or issues that substantially influence stakeholder assessments and decisions.” NYU, Center for Sustainable Business, Sustainability Materiality Matrices Explained (2019)

The Nu Impact Statement

Nubank is home to a group of nonconformists whose mission of connecting purpose and growth to ensure that our company will be remembered not only for the purple revolution we created, but for how we got there.

Our 4 Strategic Pillars

ESG Integration

It's not just what Nubank does, it's how it's done.

Commitment: Integration of ESG criteria in our decision-making and processes at Nubank. Considering the efficiency and autonomy needed to achieve our business goals.

Creating Shared Value

Our positive impact is directly related to the value we deliver our stakeholders through responsible, innovative and customer-focused performance

Commitment: shared value creation through the convergence of our stakeholders' expectations and Nubank's business strategy and priorities.

Governance

Through governance based on best practices, we form the basis for integrating ESG criteria into our processes, fostering positive impacts and generating value for society.

Commitment: ethical, transparent and efficient corporate management as a top priority.

Social Impact

We believe it’s our role to contribute to the development of a fairer, more inclusive society with opportunities for all.

Commitment: to impact people's lives in a positive, meaningful and lasting way.

ESG Integration

It's not just what Nubank does, it's how it's done.

Commitment: Integration of ESG criteria in our decision-making and processes at Nubank. Considering the efficiency and autonomy needed to achieve our business goals.

Creating Shared Value

Our positive impact is directly related to the value we deliver our stakeholders through responsible, innovative and customer-focused performance

Commitment: shared value creation through the convergence of our stakeholders' expectations and Nubank's business strategy and priorities.

Governance

Through governance based on best practices, we form the basis for integrating ESG criteria into our processes, fostering positive impacts and generating value for society.

Commitment: ethical, transparent and efficient corporate management as a top priority.

Social Impact

We believe it’s our role to contribute to the development of a fairer, more inclusive society with opportunities for all.

Commitment: to impact people's lives in a positive, meaningful and lasting way.

Our vision for the future


We know that the future is built from every decision we make here and now. Thus, the Purple Revolution started, to transform the present and build a better future. We are proud of the progress we have made so far, with nonconformism, passion, focus on people, diversity, and a strong sense of purpose. However, we know this is just the beginning of our never-ending journey. We want our actions to keep on promoting the positive social transformation we believe in.

With that in mind, we work daily to:

1 - integrate ESG into all Nubank’s decision-making processes

2 - create shared value with our stakeholders

3 - promote positive, meaningful and lasting impact throughout people’s lives

4 - continue to operate based on an ethical, transparent and efficient governance model.

The future is purple, and it’s just beginning.

1 - integrate ESG into all Nubank’s decision-making processes

2 - create shared value with our stakeholders

3 - promote positive, meaningful and lasting impact throughout people’s lives

4 - continue to operate based on an ethical, transparent and efficient governance model.

The future is purple, and it’s just beginning.

Access the PDF version of our Nu Impact Journey report